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The Modern Sales Team as a Driver of Inventory Turn

Auto Dealer Today Magazine – December 14, 2020​ The Modern Sales Team as a Driver of Inventory Turn By Nicole Renninger PALO ALTO, CA Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the board. Unfortunately, few sales managers

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Filling the Gap in Dealer – Vendor Coordination

AutoSuccess article for December 2020 Filling the Gap in Dealer – Vendor Coordination By Dennis McGinn We’ve been asking dealers for several years now how they manage the workflow assigned to their various vendors. Their responses pointed to opportunity. What opportunity? Dealers themselves have always

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Start Accountable, Transparent Relationships with Your Vendors

AutoSuccess – November 30, 2020 Start Accountable, Transparent Relationships with Your Vendors By Dennis McGinn Most dealers want a “trust-but-verify” relationship with the vendors who support their vehicle reconditioning. You can achieve this level of comfort and confidence by creating two-way transparency between your reconditioning

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What Speed to Sale Means to the Customer Experience

AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators, dealership principals and general managers.

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Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,” he said. “You’re it.” Lovely.

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Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts might seem a bit drastic,

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