By Steve Finlay Dealers can end the tug-of-war between car dealership departments when it comes to getting trade-ins ready for resale. It’s the rare trade-in vehicle that doesn’t need reconditioning before they are sale-ready. But doing that work can get bogged down if dealership departments – mainly service, parts and used-car sales – aren’t in sync. Indeed, sometimes ...
5 Tips For Technician Communication By Dan Anton Service technicians are powerful people. They are the lions of their domain. Intruders beware. The exceptionally skilled and experienced are increasingly rare gems. Service directors and service advisors hoping to curry their favor often shudder in hesitation. This article briefly examines this dynamic. Its goal is to share ...
AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators, dealership principals and general managers. When properly put in place, speed to sale can transform ...
As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,” he said. “You’re it.” Lovely. Unfortunately, this isn’t an isolated case. Too frequently, sales managers ...
As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts might seem a bit drastic, perhaps not. Dealers are sharpening operations in many ways, not ...