How Much Does Time Cost?
Missed our talk on boosting profits with faster recon? Bobby Wilcox and Josh Call shared how accelerating reconditioning can lower holding costs, drive sales, motivate your team, and prevent depreciation. Watch the full video to see how your dealership can profit more by moving faster!
Recon holding costs: what five slow days really cost you
Every day a used car sits before it’s frontline-ready, it costs your dealership money whether you sell that car or not. On a 195-unit inventory averaging 45 days to get frontline-ready, shaving just five days off that average recovers over half a million dollars a year in recovered turns, before you sell a single car for more gross. That’s the math Rapid Recon Pro’s Bobby Wilcox and Josh walked through on a recent ATR call, and it’s worth running for your own store.
What holding costs actually measure
Holding cost is what it costs to keep the lights on per vehicle in inventory, whether or not that car sells today. It runs anywhere from $60 to $200 a day depending on your overhead. A GM at a Land Rover store in Tampa put his closer to $200. For the BMW dealership in this example, the hosts used $100 a day. It’s a small piece of the pie on its own. Multiply it across a 45-day average age of inventory and 195 units, and it stops being small.
The real cost of a 45-day recon
At 45 days average age, that dealership was turning its 195-unit inventory about 8.11 times a year. Cut the average down to 40 days (five days faster) and they recover $532,000 a year, without selling a single car for more money or spending a dollar less on recon. Get down into the 30s and the payoff compounds: turns jump from 8.11 to 10.43, worth an extra 452 cars a year. And none of this accounts for the extra gross that comes from getting cars in front of buyers faster, which the hosts also flagged as a very real, unquantified upside.
Where the time actually goes
The hosts illustrated this with a story about a used car technician at a large-volume store. He was a strong tech who knew how to move cars, but when they shadowed him for two days, most of his time wasn’t spent turning wrenches. It was spent walking the dealership: waiting 30-45 minutes at a busy parts counter for pricing, then waiting another 15-20 minutes for his used car manager to come back to the desk for approval. He wasn’t slow. The process around him was.
That matters for a second reason too: every hour a technician spends waiting isn’t just an hour added to that car’s recon time. It’s an hour you’re paying him and getting nothing for it. Slow recon eats into employee utilization as much as it eats into inventory age.
Two levers that move the needle most
Asked what actually shrinks recon time, the hosts kept coming back to two things:
- Start on day zero. Get the car into your process and inspected as fast as possible, not whenever someone gets around to it.
- Approve work fast. Once an inspection flags what a car needs, get that work approved in minutes, not hours.
Those sound obvious. What’s not obvious is how badly they get missed, because the steps that go wrong don’t look like big numbers on a report.
The bottleneck hiding in plain sight
At one BMW store, a parts-pricing step showed up in the reporting as 0.25 days per car. That doesn’t look like a problem until you translate it: six hours, across 114 cars, just to get pricing back. A UCM-approval step told the same story: about 14 hours on average to get work approved, because only one of three approvers had notifications turned on. The other two just weren’t getting pinged.
Arbor Toyota had a similar issue, stuck around six days trying to get to four. The fix wasn’t complicated: turn on push notifications for all three approvers instead of one. Within a couple weeks they’d shaved a full day off recon and dropped their approval time to under an hour. Three people getting the alert instead of one made the difference.
Standardize the process, then get photos up front
The hosts also pointed to standardization: defining clear categories (they called them type A, B, and C cars) with specific inspection and cosmetic requirements for each, so nobody’s guessing what “done” looks like. And on digital readiness: get a quick wash and photos done immediately, before the full detail, so the car’s actually listed while it waits its turn in the shop. Just don’t sell it before it’s actually been through recon. Selling frontline before the mechanical work is done is, in the hosts’ words, a months-long hole to dig out of.
Where this connects to your tool
The pattern across every example here is the same: the costliest delays are the ones that don’t look big on a summary report. Rapid Recon Pro’s real-time tracking flags exactly these steps, parts pricing, approvals, inspection start times, at the level of detail where a 0.25 sitting next to 114 cars actually gets noticed.